
Why Audio?
Mary-Lynn Foster and George Krueger are co-hosts of The Bigg Success Show at BiggSuccess.com. Find them at their site or here on BlogCatalog (biggsuccess).
Are there benefits to having audio on your site in addition to text? We think so! That’s why we do a podcast along with a blog.
ML – Prior to Bigg Success, I was in radio broadcasting for eighteen years as an on-air personality. I love audio! We built our own studio to produce the show and allow me to do freelance voice work and production.
G – I teach Entrepreneurship at the University of Illinois. Podcasting was a natural extension.
ML – Why did we choose audio over video?
G – Because we have faces for audio!
ML – I think we could pull off video. But here’s why we chose to add audio:
- Reach a busy audience on the go. The main reason is we considered our target demo. Bigg Success is designed for bigg goal-getters – people reaching for their next level of success. They live life on their own terms and that means they are busy!
- Content how they want it. We want to make it easy for our audience to consume our content. So we provide our shows in written format for those who prefer to read. The audio component lets them listen when they are “on the go.” That’s also why we keep our daily shows to around five minutes or so. It can easily be consumed during a quick errand run. Some listeners load up a whole week’s worth of shows on their iPod and listen to them all in one fell swoop.
- Easy to record, produce, and upload. Audio is an inexpensive way to communicate one-on-one with our listeners. We host our audio files with Libsyn for less than $20 per month. You can use free audio software, like Audacity, for recording and editing.
- Increases your influence. Another great bonus to having an audio show is that we get to do interviews! For example, we talked with Seth Godin when his new book Tribes came out. Our audience gets to hear us talking with influencers rather than just reading the interview on our blog.
- Differentiates you. There are a lot of blogs out there. We think adding a podcast differentiates us. Another benefit to audio is that it allows our personalities to come out which helps build our relationship with our audience.
- Richer form of communication. When your audience hears you say it, you communicate a message more fully than you can with just text. When you podcast, people get to hear you share your knowledge and tell your story. That builds trust.
How To Get Started
You can use a free service like Utterli or TalkShoe. If you prefer to store files, you can do so for free at DivShare or Box.net. Then just embed the audio file on your blog.
Play around to find your style. Just start!
Do you use podcasts or another form of audio on your blogs? Is it something you are interested in or think you may start doing in the future? We’d love to hear what you think!












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Are there benefits to having audio on your site in addition to text? Mary-Lynn Foster and George Krueger, co-hosts of The Bigg Success Show, think so. That’s why they have a podcast along with their blog. Here, they discuss 6 solid reasons for podcast…